AMBASSADOR
CREATIVE BRIEF
Inspiration and guidelines for your URBANBEAST content.
🎬 YOUR MISSION
Create 1–3 pieces of content (perhaps one per each scent) — a taste-test, unboxing, or first-reaction video — featuring our Discovery Set.
Post it on your Instagram &/or TikTok &/or your site within 14 days of receiving your set.
🔬 3 THINGS TO KNOW ABOUT URBANBEAST
🧠 Neuroscience‑backed
Our scents are engineered, not improvised. They act as "olfactory anchors" — scents that train your brain to trigger a desired state on demand. Read the science behind →
🇫🇷 Made in Grasse, France
The world's perfume capital. Uncompromising craftsmanship.
⚡ 12+ hours longevity
Bold projection. "Beast Mode" performance that lasts all day.
🔥 SMELLMAXXING, EXPLAINED
Learn more about Smellmaxxing →
If you follow men's grooming trends, you've heard the word: smellmaxxing.
It's the art of using fragrance to optimise how you're perceived — and how you perform. Not just smelling good. Smelling strategic. Your sense of smell is the only sense directly wired to the amygdala and hippocampus — the emotional and memory centres of your brain. By wearing the same scent during moments of peak performance, you train your brain to associate that fragrance with being at your best. That's what we call an Olfactory Anchor.
URBANBEAST was built for this era. Our scents aren't just pleasant. They're engineered to shift your state: calmer, sharper, more commanding. That's smellmaxxing at the neuroscience level.
If your audience is into self‑improvement, grooming, or performance, this angle resonates deeply.
🔬 TESTOSTERONE-LIKE STATES OF MIND
Learn more about how URBANBEAST rewire your confidence →
Certain fragrance ingredients do more than just smell good — they interact with your body's chemistry. Spicy notes like Saffron have been shown to increase heart rate and adrenaline flow, naturally boosting the effects of testosterone: power, focus, and competitiveness. This is the science behind OUT FOR LEGEND. When you wear it, you're not just wearing a scent — you're activating a physiological response that puts you in a winning state.
🐺 BEAST MODE — THE OLFACTORY ATTITUDE
In the urban jungle, the predator does not simply survive. He asserts his presence, masters his territory, and leaves an indelible mark. Beast Mode describes a fragrance with extreme projection, exceptional longevity (10–12 hours), and a sillage that commands the room before you speak. It is the opposite of a shy, skin‑scent. At URBANBEAST, Beast Mode is a philosophy: audacity, longevity, and dominance — without aggression. A true predator does not shout. He simply arrives.
🐐 GOAT — THE GREATEST OF ALL TIME
In every field, there is one name that sits at the top. One reference that outlasts trends and defines excellence for generations. That status is called GOAT — the Greatest of All Time. A GOAT fragrance shares three traits: unmatched longevity, instant recognition, and timeless appeal. It does not shout. It announces. It does not try to please everyone. It attracts those who recognise true quality. Your GOAT scent becomes your personal trademark — like a tailored suit or a distinctive watch.
🏛️ THE 4 PILLARS (Pick Your Angle)
Every URBANBEAST fragrance is built on our framework for success. Choose the pillar that speaks to you:
🐾 INSTINCT
Primal confidence. Trusting your gut.
"I felt like I could trust myself more."
🚀 AMBITION
Drive. Forward motion. The hunger to win.
"I wore this before a big day — it felt like jet fuel."
⚡ PRESENCE
Commanding the room before you speak.
"People noticed something different. I felt magnetic."
🎯 CONTROL
Calm power. Discipline. No chaos.
"It grounded me. I felt in charge, not frantic."
👃 YOUR DISCOVERY SET: 3 SCENTS
BILLIONAIRES' JUNGLE
Pillars: Instinct × Control
Dominant Notes: Vanilla, Incense, Ambre Gris
Wear it when… Signing a contract, proposing, meeting her family
OUT FOR LEGEND
Pillars: Ambition × Instinct
Dominant Notes: Saffron, Woods, Oak Moss
Wear it when… Game day, closing a deal, asking for a promotion
WALK THE SHOW
Pillars: Presence × Control
Dominant Notes: Pink Pepper, Sandalwood, Musk
Wear it when… First date, public speaking, your wedding day
✅ DO
- ✔️ Talk through all three scents and describe how each one made you feel — not just how it smells
- ✔️ Highlight which scent is your favourite and why
- ✔️ Mention Smellmaxxing, BEASTMODE, Testosterone, GOAT, and our 4 Pillars
- ✔️ Mention the Discovery Set comes with a gift card of the same amount sent via email, redeemable towards a future full‑sized purchase
- ✔️ Mention it's neuroscience‑backed and from Grasse, France (if it flows naturally)
- ✔️ Tag @urbanbeastfragrances
- ✔️ Use hashtags: #BILLIONAIRESJUNGLE #WALKTHESHOW #OUTFORLEGEND #DISCOVERYSET #SMELLMAXXING #BEASTMODE #TESTOSTERONE #GOAT
- ✔️ Add your personal ambassador link in your bio or story sticker
- ✔️ Show the bottle or Discovery Set physically
- ✔️ Use your own voice — casual, honest, personal
❌ DON'T
No competitor brands in the same post.
📲 AFTER YOU POST
Send us the link of your content via:
Your commission tracking is already live in your Collabs dashboard — you'll see clicks, orders, and earnings in real time.