URBANBEAST.A statement born from the pulse of pop culture and the raw energy of the urban jungle.
For the modern man who isn’t afraid to stand out.
Each scent is a bold expression of ambition, singularity and charisma in business, entrepreneurship, sport and fashion.
Designed for those who live by their own rules and leave a lasting impression.
Handcrafted in Grasse, France.
THE FOUNDER
Born in the USA, raised in France and based in Asia for the past 10 years, Caroline Tronel is an artist whose life has been shaped by the vibrant contrasts of cultures and scents.
A graduate of ISIPCA in France, the world-renowned institute for perfume expertise, she brings a masterful blend of technical precision and bold creativity to her craft. Driven by an insatiable curiosity for the urban landscape, Caroline is also an accomplished street artist and sculptor, drawing inspiration from the raw energy of city life.
This duality (sophisticated perfumery meets rebellious street art) fuels her unique approach to fragrance-making. Her scents are more than just compositions, they are wearable stories, blending haute perfumery with the unfiltered soul of the streets.
With a deep respect for tradition and an avant-garde spirit, Caroline founded her perfume brand as a testament to artistry in motion where every bottle captures a moment, a movement or a memory. For her, fragrance is the ultimate form of self-expression and her creations invite you to leave an unforgettable impression.
THE SCIENCE BEHIND: FRAGRANCES THAT PROGRAM YOUR SUCCESS
Science shows that when you link a smell to a thought, you create a powerful connection in your brain. This is called an "olfactory anchor."
It's like a button you can press anytime to get back the mindset you had when you first smelled it.
Here’s how you use that super power: every morning, put URBANBEAST perfume on. As you do, say out loud: "Today, I will CONQUER!"
Your brain will lock the smell and that winning feeling together. Every single time your will smell this scent, the feeling of power and focus will come back instantly. It’s a trigger for your mind.
To go deeper, you can read the book that explains all this: "The Scent of Desire" by psychologist and cognitive neuroscientist Rachel Herz.
Top performers don't just use tricks, they learn the rules of the game.
